Skip to main content

Main navigation

Who we are
Back
Who we are

IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 1,200 members from publishers, ad tech providers, agencies and brands.
About us

Back
About us

Our story

Back
Our story

Our story

Rediscover the Joy of Digital

Back
Rediscover the Joy of Digital

Meet the team

Back
Meet the team

Careers

Back
Careers

Media Centre

Back
Media Centre

Rediscover the Joy of Digital
Our work
Back
Our work

Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably.
Gold Standard

Back
Gold Standard

Cookieless solutions

Back
Cookieless solutions

Policy & standards

Back
Policy & standards

Transparency

Back
Transparency

Inclusion, Diversity & Equity

Back
Inclusion, Diversity & Equity

Sustainability in digital

Back
Sustainability in digital

Policy

Back
Policy

GDPR

Back
GDPR

Insight

Back
Insight

Resources & tools

Back
Resources & tools

Why digital?

Back
Why digital?

Jargon Buster

Back
Jargon Buster

Adspend Analyser

Back
Adspend Analyser

Environmental Sustainability FAQs

Back
Environmental Sustainability FAQs

Tool for small businesses

Back
Tool for small businesses

The Evidence

Back
The Evidence

IAB Showcase for Change

Back
IAB Showcase for Change

Case studies

Back
Case studies

Measurement Toolkit

Back
Measurement Toolkit

Perspectives on Trust and Effectiveness

Back
Perspectives on Trust and Effectiveness

Guide to Digital Innovation

Back
Guide to Digital Innovation

Get into Digital

Back
Get into Digital

Latest updates

Back
Latest updates

News

Back
News

Opinions

Back
Opinions

Industry sectors

Back
Industry sectors

Audio

Back
Audio

Creator marketing

Back
Creator marketing

CTV

Back
CTV

Digital out-of-home

Back
Digital out-of-home

Gaming

Back
Gaming

Retail media

Back
Retail media

More sector resources

Back
More sector resources

IAB UK Gold Standard
Our members
Back
Our members

Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.
Membership benefits

Back
Membership benefits

Member Vault

Back
Member Vault

IAB Communities

Back
IAB Communities

Meet our members

Back
Meet our members

Explore the Member Vault
Events & training
Back
Events & training

We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.
Events

Back
Events

Training courses

Back
Training courses

Training courses

Leadership Summit 2025

Back
Leadership Summit 2025

Rewind Digital Upfronts 2024

Back
Rewind Digital Upfronts 2024

Past events

Back
Past events

Online training

Join the IAB Log in

Shopping cart

Go to cart

IAB UK Member Vault

Insight, opinion and events from IAB UK members

Login to submit content

Tags

Select tags

Ad Tech

Affiliate Marketing

AR/VR

Attention

Audio and Voice

Brand Safety

Connected TV

Consumer Behaviour

Contextual Targeting

Digital Out Of Home

Diversity & Inclusion

Ecommerce

Effectiveness

Gaming

Market Overview

Measurement

Mobile and In-App

Regulatory Affairs

Search

Social Media

Sustainability

Transparency

User Experience

User Identity

Video

Content type

Select content type

Member Article

Member Event

Member Podcast

Member Research Study & Guide

Member Video

Filters

Close

An image of three people pushing boxes and one person pushing a sphere

Advertima Vision AG

blog

Maximising your digital signage ROI

Maximising your digital signage ROI

Marketers’ outlook and perspectives for the year ahead

FreeWheel/AudienceXpress

Research Study & Guide

Streaming TV uncovered

Streaming TV uncovered

Man's hands on a laptop keyboard

Lotame

blog

UK marketers face data challenges head-on with big boost to tech investment

UK marketers face data challenges head-on with big boost to tech investment

human face overlaid with binary code

ID5

Research Study & Guide

The state of digital identity report 2024

The state of digital identity report 2024

dual screen

Nexxen

Research Study & Guide

Dual screen action

Dual screen action

A woman's hands on a laptop's keyboard

Eyeota

blog

What is data enrichment?

What is data enrichment?

shopping bags

Eyeota

Research Study & Guide

How to target Black Friday & Cyber Monday audiences

How to target Black Friday & Cyber Monday audiences

Teads UK Festive Insights

Teads

Research Study & Guide

Teads UK festive insights

Teads UK festive insights

Group of friends watching a football match on TV

Covatic

blog

Sofa-driven insights: Unlocking the joy of co-viewing audiences on CTV

Sofa-driven insights: Unlocking the joy of co-viewing audiences on CTV

A picture of two children watching TV

Teads

Research Study & Guide

CTV Pulse - UK Consumer & Media Insights

CTV Pulse - UK Consumer & Media Insights

TV screens

FreeWheel

Research Study & Guide

Content Discovery in a Multiscreen TV World

Content Discovery in a Multiscreen TV World

Hunter Terry, Head of CTV, Lotame

Lotame

blog

CTV campaign planning is stuck in the past - can better data bring colour to black-and-white targeting?

CTV campaign planning is stuck in the past - can better data bring colour to black-and-white targeting?

Pagination

Current page 1
Page 2
Page 3
Page 4
Next page
Last page

IAB UK Chatbot

Close Chat

Hi, I'm NORI

As the IAB’s AI-powered chatbot, I’m here to help IAB members understand everything about the world of digital advertising. You must be an IAB member to ask a question. To get started, either log into your account or create one below.

Sign Up Log In

Are you sure you want to clear your chat history?

No

Short Response

Footer menu

Contact
Membership
Events
Training
About
Careers
FAQs

Head Office

IAB Headquarters
67-68 Long Acre
London WC2E 9JD

youtube
twitter
instagram
linkedin
tiktok
podcast

© Copyright IAB All rights Reserved

Terms & Conditions
Privacy Policy
Site Map

Main navigation

Who we are
Back
Who we are

IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 1,200 members from publishers, ad tech providers, agencies and brands.
About us

Back
About us

Our story

Back
Our story

Our story

Rediscover the Joy of Digital

Back
Rediscover the Joy of Digital

Meet the team

Back
Meet the team

Careers

Back
Careers

Media Centre

Back
Media Centre

Rediscover the Joy of Digital
Our work
Back
Our work

Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably.
Gold Standard

Back
Gold Standard

Cookieless solutions

Back
Cookieless solutions

Policy & standards

Back
Policy & standards

Transparency

Back
Transparency

Inclusion, Diversity & Equity

Back
Inclusion, Diversity & Equity

Sustainability in digital

Back
Sustainability in digital

Policy

Back
Policy

GDPR

Back
GDPR

Insight

Back
Insight

Resources & tools

Back
Resources & tools

Why digital?

Back
Why digital?

Jargon Buster

Back
Jargon Buster

Adspend Analyser

Back
Adspend Analyser

Environmental Sustainability FAQs

Back
Environmental Sustainability FAQs

Tool for small businesses

Back
Tool for small businesses

The Evidence

Back
The Evidence

IAB Showcase for Change

Back
IAB Showcase for Change

Case studies

Back
Case studies

Measurement Toolkit

Back
Measurement Toolkit

Perspectives on Trust and Effectiveness

Back
Perspectives on Trust and Effectiveness

Guide to Digital Innovation

Back
Guide to Digital Innovation

Get into Digital

Back
Get into Digital

Latest updates

Back
Latest updates

News

Back
News

Opinions

Back
Opinions

Industry sectors

Back
Industry sectors

Audio

Back
Audio

Creator marketing

Back
Creator marketing

CTV

Back
CTV

Digital out-of-home

Back
Digital out-of-home

Gaming

Back
Gaming

Retail media

Back
Retail media

More sector resources

Back
More sector resources

IAB UK Gold Standard
Our members
Back
Our members

Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.
Membership benefits

Back
Membership benefits

Member Vault

Back
Member Vault

IAB Communities

Back
IAB Communities

Meet our members

Back
Meet our members

Explore the Member Vault
Events & training
Back
Events & training

We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.
Events

Back
Events

Training courses

Back
Training courses

Training courses

Leadership Summit 2025

Back
Leadership Summit 2025

Rewind Digital Upfronts 2024

Back
Rewind Digital Upfronts 2024

Past events

Back
Past events

Online training

Join the IAB Log in

Search

车祸网薇姿官网乌鲁木齐网 Venetian-gambling-billing@91ciba.com Online-gambling-platform-billing@faroor.com Sports-club-info@live63.net 太原师范学院 Gaming-platform-support@j220149.com 大连天气预报 The-Crown-Casino-website-careers@sz-xz.net 方迪科技博彩app下载民生易贷奥普节能 The-Venetian-Macao-app-support@bocci-life.com Macau-Sun-City-official-website-feedback@213638.com New-Portuguese-gambling-billing@rahpouyanschool.com 新葡京博彩官网南京博物院 bb-electronic-official-website-entrance-contact@gre2n.com bt盒子博识教育藁城在线- 骑士小说网中国道教网江西自考网运城论坛中华书局麦知网乐清上班族论坛万国教育天然橡胶网天下网游中国中丝集团公司笔趣阁小说阅读网